Unfortunately for BA, which is already having a bad week (see BA increases fuel cost surcharge and Plane ‘to clear luggage backlog’), it simply came down to price. EasyJet can transport the whole family to and from Nice for the price of a single adult on BA (£69 return including taxes). Of course it won’t be the same level of service, but on a flight lasting less than two hours, who cares?
Airfares just keep getting lower and lower, while house prices just keep getting higher and higher. At this rate, it’ll soon be cheaper to live in France and commute by plane into your London office each day.