Gordon Ramsay peaks

All of a sudden Gordon Ramsay is everywhere: on the cover of magazines (James Steen grills... Gordon Ramsay), winning more awards (And the winner is... the woman who tied Gordon down) and even in The New Yorker (The Taming of the Chef). Surely the market for his particular style of entertainment must peak soon? Regardless of what happens next, it's clear that his publicist (Sauce Communications) already deserves a bonus.