Who moved my cheese?

From today's edition of The Globe And Mail:

MONTREAL -- Luc Boivin's lost cheddar is passing into local legend as the Titanic of the cheese world.

The Quebec cheese maker dropped a 2,000-pound cargo of cheese to the bottom of the Saguenay fjord last year in a ripening experiment. Then he spent this summer searching for it. And now, after deploying a team of divers and an arsenal of high-tech tracking equipment, Mr. Boivin has given up the quest.

Apparently, he's undeterred and going to repeat the experiment again this year!