The BBC does not have a good reputation for reporting business news, and despite my affection for In Business on Radio 4, I'm inclined to agree.
Today's financial results from the online bank Egg provide a good example. In French woes double Egg's losses the BBC focused on the bank's negative performance in France:
Internet bank Egg has doubled its losses as its French business helped push the UK firm deeper into the red. The troubled group, which is 79% owned by insurer Prudential, said its annual pre-tax losses for 2003 had risen to £34.4m ($64.8m), up from 16.6m in 2002. Egg said it made an operating profit of £72.8m in the UK, however that figure was overshadowed by an operating loss of £89.1m in France.
Meanwhile, buried almost at the bottom of a brief report about this morning's opening changes in the FTSE 100 index, the Financial Times stated the following:
Internet bank Egg edged 3.3 per cent higher on news that it was tightly managing its spending on its France business while parent Prudential completed the disposal of its 79 per cent stake. Losses at its French business nearly doubled, to £89.1m although in the UK operating profits rose more than 100 per cent to £72.8m.
Now I haven't checked, but I'm sure both reports are factually correct. Nevertheless, I think they give radically different impressions about the bank's performance. The BBC was obviously just repeating the basics of the facts and figures that Egg itself announced today, while the story in the FT is really an attempt to explain this morning's changes in the stock market.
In publishing its more simplistic report the BBC gave the impression that the news was all bad, and quite clearly that was not the case. Well, it wasn't the case for the stock market investors who thought the shares worth buying this morning.
The point that this example really illustrates is that the news is filtered for most of us by other people who can't help imparting their own interpretation of events, even when they want to remain objective. If such bias can creep into a fairly staid business report, think what could happen with a subject like Iraq.
P.S. - The real story with Egg is how a doubling of its French losses provides any support for the claim that it is "tightly managing its spending on its France business". I wonder if anyone will/can explain that?
The same flowers were used quite artfully in the main display around a pool of giant carp. A large group of moth orchids were placed as if they'd just fallen out of an enormous terracotta urn.


